Office 270-766-1035 | Request Line 866-982-WAKY

Media Kit

Media Kit

 

WAKY Contact:

Rene' Bell, General Manager/Sales Manager

Email: rbell@waky1035.com

888-766-1035

502-581-9259  (WAKY)

 
Waky plays the greatest hits of the ‘60’s and 70’s, targeting Baby Boomers who grew up listening to Bill Bailey and Johnny Randolph. You can still hear them everyday along with Les Cook and Mike Marvin and Leesa Mitchell.

You can't afford to ignore the baby boomer:

  • Represents 42% of the population
  • Controls 66% of all income
  • Controls 65% of all discretionary income
  • Influences 4 generations spending: their own, their children, their parents, their grandchildren

Excellent mix of males and females
Baby Boomers in their 40's and 50's, who have the most spendable $$.

Over half million people
in our primary coverage area! More audience for your advertising dollar!

25,000 watts
reaching North Central Kentucky, including the Louisville metro, Elizabethtown, Bardstown and southern Indiana.

Kentuckiana’s classic hits,
reaching the Baby Boomer generation, who are very loyal to the music they grew up with. No other format delivers this age group!

Quality production capabilities,
delivering a superior product for your message. Award winning production people!


The music, the fun and the memories of the 60's, 70's and 80's. A today's Radio Station playing nothing but the greatest hits while keeping listeners involved with great promotions and contests! We appeal to this area’s largest and most important segment: Baby Boomers, the valuable “Money” customers.

  • 25,000 Watts of Power
  • U of K Sports
  • Drive-Time Traffic Reports
  • Twice Hourly Weather Updates
  • Hourly ABC News Updates
  • Marketwatch Reports  

Special weekend programming: The Hippie Radio Show, Machine Gun Kelly


Sponsorship Opportunities

LOCAL NEWS COVERAGE:
Runs Monday thru Friday at: 7a, 8a and 12 noon. Includes opening billboard and sixty (60) second commercial. Six month contract required. (Preference based on availability.)


WAKY NEWS UPDATES:
One minute national news update. Runs Monday through Saturday. Billboard into update plus fifteen (15) second read out of update. Choose two top of the hour updates per sponsorship, based on availability: 9a, 10a, 11a, 1p, 2p, 3p, 4p, 5p, 6p, 7p, 8p, 9p, 10p, 11p. Six month contract required.


WEEKEND SHOWS:
Mike Harvey Super Gold Saturday nights 7p till 1a, The American Hit List Sunday mornings 9a till noon and Dick Clark’s Rock, Roll and Remember Sunday nights 7p till midnight. 4 to 5 thirty (30) second commercials in each program. Six month contract required.


WAKY TRAFFIC REPORTS:
Monday through Friday, 6a & 9a and again 3p & 6p, at 20 and 50 past the hour. Includes fifteen (15) second billboard prior to one report each morning and afternoon. Only 4 sponsorships available. Six month contract required.


WAKY WEATHER UPDATES:
One 15 second read into a weather report every hour, 7 days per week in your slot.  At least 84 times monthly! Only 2 sponsors per time frame. Three month commitment.

 
DIVA'S DINER REQUEST HOUR: Noon-1:00 p.m. with The Derby City Diva, Leesa Mitchell, Monday through Friday. Live intro at Noon. :15 recorded promos.
 

Listener Profile

Charts

Audience Concentration: 35-64
72% of our audience fall in this category.


Core Artists
Beatles, Beach Boys, Motown and the British Invasion.  Also including classic songs by The Eagles, Rod Stewart, Elton John, Bob Seger, Fleetwood Mac, and Billy Joel.


COVERING YEARS:
1960's, 70's, and 80's

Average Time Spent Listening: 15:52 Hours Weekly


WAKY reaches the Baby Boomer generation that:

-Represents 42% of the population
-Controls 66% of all income
-Controls 65% of all discretionary income

FACT:

BABY BOOMERS control FOUR separate and distinct revenue streams; buying and advising on purchases for themselves, their children (often from several marriages), their grandchildren and their senior parents.

WAKY 103.5 is the BABY BOOMER’s station of choice!


Carrying U of K Sports, Market Watch, Traffic Reports, ABC Hourly News Updates, Weather Reports, Dick Clark, Mike Harvey, the list goes on and on ……… programming that appeals to the biggest, youngest, richest group that has ever lived! We give those fun loving BABY BOOMERS the music they grew up with and reasons to stay locked on to the station delivering THEIR music.


16 Kentucky County Coverage Area (+ 4 Indiana Counties) including Jefferson, Hardin, Nelson, Bullitt, Oldham, Meade, Larue, and More!
 
To see the EEO Public File, click here: For WAKY
eeo 2014