Rene' Bell, General Manager/Sales Manager
You can't afford to ignore the baby boomer:
- Represents 42% of the population
- Controls 66% of all income
- Controls 65% of all discretionary income
- Influences 4 generations spending: their own, their children, their parents, their grandchildren
Excellent mix of males and females
Baby Boomers in their 40's and 50's, who have the most spendable $$.
Over half million people
in our primary coverage area! More audience for your advertising dollar!
reaching North Central Kentucky, including the Louisville metro, Elizabethtown, Bardstown and southern Indiana.
Kentuckiana’s most powerful Oldies station,
reaching the Baby Boomer generation, who are very loyal to the music they grew up with. No other format delivers this age group!
Quality production capabilities,
delivering a superior product for your message. Award winning production people!
The music, the fun and the memories of the 60's, 70's and 80's. A today's Radio Station playing nothing but the greatest hits while keeping listeners involved with great promotions and contests! We appeal to this area’s largest and most important segment: Baby Boomers, the valuable “Money” customers.
- 25,000 Watts of Power
- U of K Sports
- Drive-Time Traffic Reports
- Twice Hourly Weather Updates
- Hourly ABC News Updates
- Marketwatch Reports
Special weekend programming: Dick Clark, Mike Harvey, M G Kelly
LOCAL NEWS COVERAGE:
Runs Monday thru Friday at: 7a, 8a and 12 noon. Includes opening billboard and sixty (60) second commercial. Six month contract required. (Preference based on availability.)
WAKY NEWS UPDATES:
One minute national news update. Runs Monday through Saturday. Billboard into update plus fifteen (15) second read out of update. Choose two top of the hour updates per sponsorship, based on availability: 9a, 10a, 11a, 1p, 2p, 3p, 4p, 5p, 6p, 7p, 8p, 9p, 10p, 11p. Six month contract required.
WEEKEND OLDIES SHOWS:
Mike Harvey Super Gold Saturday nights 7p till 1a, The American Hit List Sunday mornings 9a till noon and Dick Clark’s Rock, Roll and Remember Sunday nights 7p till midnight. 4 to 5 thirty (30) second commercials in each program. Six month contract required.
WAKY TRAFFIC REPORTS:
Monday through Friday, 6a & 9a and again 3p & 6p, at 20 and 50 past the hour. Includes fifteen (15) second billboard prior to one report each morning and afternoon. Only 4 sponsorships available. Six month contract required.
WAKY WEATHER UPDATES:
One 15 second read into a weather report every hour, 7 days per week in your slot. At least 84 times monthly! Only 2 sponsors per time frame. Three month commitment.
Audience Concentration: 35-64
72% of our audience fall in this category.
Beatles, Beach Boys, Motown and the British Invasion. Also including classic songs by The Eagles, Rod Stewart, Elton John, Bob Seger, Fleetwood Mac, and Billy Joel.
1960's, 70's, and 80's
Average Time Spent Listening: 15:52 Hours Weekly
WAKY reaches the Baby Boomer generation that:
BABY BOOMERS control FOUR separate and distinct revenue streams; buying and advising on purchases for themselves, their children (often from several marriages), their grandchildren and their senior parents.
WAKY 103.5 is the BABY BOOMER’s station of choice!
Best and Most Oldies
Carrying U of K Sports, Market Watch, Traffic Reports, ABC Hourly News Updates, Weather Reports, Dick Clark, Mike Harvey, the list goes on and on ……… programming that appeals to the biggest, youngest, richest group that has ever lived! We give those funloving BABY BOOMERS the music they grew up with and reasons to stay locked on to the station delivering THEIR music.